Live workshops · courses · community

AI is not technology.
AI is business.

The biggest shift since the internet is underway — and it is a CEO matter, not an IT project. We put AI where it earns money: your marketing, your client acquisition, your operations. Live, in German, from daily hands-on practice.

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Fundamentals course since February 2026 · four cohorts · plus use-case courses and community

“Fire, the steam engine, the internet —
far smaller in impact
than what we are witnessing right now.”

Gregor Dorsch · session 1 of the fundamentals course

What is “AI in Business”?

“AI in Business” (“KI im Business”) is the live workshop family by Teile Deine Botschaft for solopreneurs and online entrepreneurs: the fundamentals course lays the base in seven sessions, compact use-case courses implement individual business applications, and the AI business community delivers the latest AI breakthroughs every two weeks, framed for business. Business perspective first — technology is the tool. All formats run online via Zoom and are held in German.

Real moments from session 1

Afterwards you think differently
about your business.

Nine-year-old builds a game.

Gregor’s daughter Lena (9) “vibe-coded” a working game in about half an hour — by dictating. Shown live in session 1. The question to the room afterwards:

“If a nine-year-old can do that — what does it mean for your business?”

€2,500 a month cancelled.

TDB terminated its own software agency without replacement — the work is now done by AI, directed by one person:

“Cancelled, no replacement — and we are faster, better and cheaper.”

The bottleneck moves.

Copy, code, analyses, whole workflows — execution is handled by AI. What remains is the beautiful part:

“Execution is solved. The next bottleneck is your ideas.”

All three moments are taken verbatim from the first sessions of past cohorts — none of this is ad copy.

The honest AI test

“But I already use AI.”
Do you?

We hear it constantly: “I already use ChatGPT.” Then take the test — seven terms as fundamental today as gas, brake and steering wheel in a car. Do you not just know them, but use them daily?

1. What is AI, really?
No magic, no consciousness: a language model predicts the most likely next token, step by step — trained on gigantic amounts of text. Once you understand that, you understand why context decides everything.
2. Tokens
AI does not read and write in words but in tokens — word fragments. One hour of conversation is roughly 10,000 tokens. Without knowing tokens you can judge neither the AI’s memory nor its costs.
3. Context window
Everything the AI can hold “in its head” at once — depending on the model up to a million tokens, about four Harry Potter volumes. If you do not know it, you wonder why the AI “suddenly forgets”.
4. Context rot
If a conversation runs too long, the context rots: the AI mixes old and new and becomes unreliable. Unmanaged, you get hallucinations instead of results.
5. Context engineering
The craft of giving the AI exactly the knowledge it needs for your task — structure, files, rules. The difference between a toy and a workhorse.
6. Skills
Taught properly once, available forever: reusable working instructions for your recurring tasks — from proposals to bookkeeping.
7. MCP & API
MCP connections and interfaces (APIs) through which the AI operates your real systems: email, calendar, bookkeeping, website. Strictly speaking APIs are not AI — but without them the chat stays a toy instead of a coworker.

Straight talk! We see it every day: “I already do a lot with AI” — plenty invested, but the basics are missing. Whoever cannot use these seven terms daily and say something meaningful about each of them on the spot does not do AI — we will not let that slide. Nobody would get a job with us without them. This is gas, brake and steering wheel. The good news: after the fundamentals course, all seven are your everyday routine.

Business first, technology as the tool

AI through an entrepreneur’s lens.

Who the workshop family is for — and what changes in your business.

Audience

AI in Business — for whom?

  • Solopreneurs & online entrepreneurs
  • Coaches, consultants & course creators
  • Beginners explicitly welcome
Antwort lesen
Audience

Who are the AI workshops for?

For online entrepreneurs, coaches and course creators who want AI for their business — not just prompting.

You need no prior knowledge: the fundamentals course is built for complete beginners. The most common question before starting is “Is this for beginners?” — yes, exactly for you.

If you would rather understand what AI does for your business than study feature lists, you are in the right place.

Pain

Sound familiar?

  • “But I already use ChatGPT”
  • Tool flood without a plan
  • The feeling of missing something big
Antwort lesen
Pain

Why do many AI courses achieve nothing?

Many people have already “done something with AI”: a webinar, a tool subscription, a chat window. Work still happens the way it did before.

The problem is rarely the technology. What is missing is the translation into your own business: Which tasks do you hand over? Where does revenue or saved time appear?

And while you hesitate, someone with the same offer is already working — 10 to 50 times faster.

Solution & method

Learn → apply → take off

One foundation. Many applications. Live.

Antwort lesen
Solution & method

How does “AI in Business” work?

Three stages: the fundamentals course lays the base in seven live sessions — understandable, with practice and individual help. Use-case courses then implement concrete applications, from website building to audio production. The community delivers the latest breakthroughs every two weeks, framed for business.

Everything live, everything in German, everything with the same question: what does it do for your business?

Outcome

Afterwards AI works along:

  • In marketing & client acquisition
  • In your daily operations
  • With structure instead of tool chaos
Antwort lesen
Outcome

What changes in your business?

AI turns from toy into foundation: copy, research, offers, workflows — you decide, AI delivers.

Instead of twenty tools you run one system with structure that fits your business and gets better with every new model.

It is a new way of doing business — and once you have experienced it, you never want to go back.

The formats

First the foundation.
Then the applications.

The fundamentals course is the strongest base for every application. “AI Editorial & AI Audio” is also open to external participants, with a short bridge before the course starts.

Mandatory base · 7 live sessions

Fundamentals course

From “What is AI, really?” to your personal AI roadmap: seven two-hour sessions, built for beginners, with a money-back guarantee. The strongest base for every use-case course.

Next cohort in planning

To the course page

Subscription · live every 2 weeks

AI business community

Every second Friday, 1–2 pm (German time): the latest AI breakthroughs framed for business, plus use cases from the group — every session its own wow moment. €27 net/month, cancellable monthly.

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Use-case course · recording

Vibecoding your website with AI

Five sessions to your own website — built with AI instead of expensively outsourced. The course has run; the full recording is available for €440 net. Prerequisite: fundamentals course.

Request the recording View magazine

Implementation course · €270 net

AI Editorial & AI Audio

AI researches professionally. You produce knowledge trailers, audiobooks, podcasts and private customer channels — with your own AI voice and clear disclosure.

To the course page

From the sessions

What the course chat sounds like.

The unbelievable rocket!! That was a truly wild moment.

Heidi · fundamentals course

I am beyond excited and can hardly believe it. Mega, a thousand thanks!

Annette · fundamentals course

Employees, as many as I need, for €20 a month — working my way, in my style.

Jutta · fundamentals course

Verbatim from the session chats of past cohorts (translated from German). More voices: see testimonials.

Gregor Dorsch, course leader of AI in Business

Your course leader

Gregor Dorsch

Founder of Teile Deine Botschaft — and the best proof himself: TDB runs fully AI-native, from this website to marketing to bookkeeping. In the course, Gregor shows nothing he has not used himself that same day. That is why every session sparks — because the person teaching cannot help it.

Questions about AI in Business

Do I need prior knowledge for the AI workshops?
No. The fundamentals course is explicitly built for complete AI beginners and lays the base for everything else. The use-case courses require the fundamentals course — that way everyone in the room speaks the same language.
Who teaches the workshops?
Gregor Dorsch — founder of Teile Deine Botschaft. He teaches nothing he does not use daily himself: TDB runs fully AI-native, from the website to marketing to bookkeeping. The courses come straight from that practice.
Which AI training is best for solopreneurs?
The one you actually implement. That is why our workshops are live, small and business-focused: you work on your own business instead of sample exercises — and every session delivers real wow moments instead of slides.
I already use ChatGPT — is that not enough?
Take the honest AI test above: whoever does not use tokens, context window, context rot, context engineering, skills and MCP daily is only scratching the surface of today’s AI. That is exactly the gap the fundamentals course closes.
Are the workshops online — and in which language?
All formats run live via Zoom, in German. Recordings of completed use-case courses can be requested and worked through at your own pace.
In which order should I start?
The fundamentals course is the strongest base and required for most use-case courses. “AI Editorial & AI Audio” is also open to external participants, with a short pre-course bridge. You can join the AI business community at any time.
What does an AI workshop at Teile Deine Botschaft cost?
The community costs €27 net per month, cancellable monthly. “AI Editorial & AI Audio” costs €270 net, and the “vibecoding your website” recording costs €440 net. The next fundamentals price will be published with its date.

Investment

Start from €27 a month.

Community

€27/month net

Cancellable monthly. Annual payment by invoice: €324 net (VAT ID required).

AI Editorial & AI Audio

€270 net

Research, AI voice, audiobook/podcast workflow and technical support. Open to external participants.

To the course page

Vibecoding recording

€440 net

Complete use-case course as a recording, billed by invoice.

Fundamentals course

Date to follow

Price published with the next cohort.

Join the waitlist

All prices net plus VAT — our audience are business owners. The community and “AI Editorial & AI Audio” are open without the fundamentals course; the fundamentals course remains the strongest base.

The revolution is underway.
With or without you.

Start with the fundamentals course — or clarify in a free consultation which entry point fits your business.

To the fundamentals course
Book a consultation

The best start before all of it: sharpen your message — in the positioning workshop.