Online Business Days
(Your Digital Trade Show)
Predictable sales from your existing list. Present your offer through short videos, deepen it live in the evening – and turn contacts into customers. Repeatable. Measurable. Without hard-sell tactics.
What Are Online Business Days?
Online Business Days are a multi-day online event where you sell your offerings to people who already know you: your email list, your CRM, your existing customers.
The format: During the day, participants watch 2–4 short videos (5–10 minutes each) on a topic. In the evening, they meet you live – prepared, informed, and with specific questions. Each day focuses on one product, one solution, or one aspect of your portfolio.
Not a webinar. Not a marketing tool. Not a trade show. Business Days are a pure sales format – not for generating new leads, but for revenue from existing contacts.
The difference from an online summit: A summit brings you new contacts through external speakers. Business Days showcase your own offerings – to people who already know you. Same technology, different purpose.
The focus principle: In free access, only the current day is visible – this creates attention and urgency. Those who want all days immediately and permanently upgrade to a Silver or Gold package.
Who Are Business Days For?
Business Days work especially well when at least one of these criteria applies to you:
Complex Products
Your offering can't be explained in 30 seconds. You need space to show what you can do – and why it's valuable.
Large Product Portfolio
Your customers often only know part of your offering. "I didn't know you offered that too" – you hear this regularly.
Email List or CRM with 500+ Contacts
You've already collected contacts – via email list, CRM, or customer database. Business Days turn these contacts into buyers.
Growth Pressure or Revenue Targets
You want predictable sales – not sometime, but within a defined timeframe. After a funding round, at quarter end, or as a strategic revenue spike.
Industries: Coaches and consultants, software providers, skilled trades, healthcare, e-commerce, B2B service providers – and any company with complex products or a broad portfolio.
What You Can Show at Business Days
8 content modules to build your program from:
Complex Products
Finally the space to properly explain your products: functionality, special features, selection criteria.
Large Product Portfolio
Show the big picture. Enable cross-selling. "I didn't know you offered that too."
Use Cases and Applications
Show how your products are used in reality – with concrete scenarios and before-after stories.
Philosophy, Identity, Values
Quality awareness, approach, societal contribution – what sets you apart from the competition.
Production, Processes, Quality
A look behind the scenes: supply chains, standards, craftsmanship. Trust through transparency.
Team, People and Expertise
Show personalities and let them speak. People buy from people.
Customer Testimonials
Customers share their experiences with your products – video testimonials are more powerful than any sales page.
Partners (Optional)
Invite external partners, expand reach. Sponsorship days as an additional revenue stream.
From Concept to Sales in 5 Steps
From decision to first live session: approx. 4 weeks. Strategic guidance from TDB at every step.
Go – Decision and Kickoff
Goal definition, timeline, package structure, and topic distribution. Together we clarify what your Business Days should achieve.
Positioning and Setup
Define title, subtitle, day logic, and offer path. Set up the platform. We have an AI prompt for strategic positioning.
Structure and Public Presence
Finalize day structure, create landing pages and sales pages. Prepare partner integration if desired.
Production
Record mini-videos, prepare member area, create Silver and Gold products, set up email campaigns.
Business Days Phase
Invite your list, daily videos go live, evening live sessions, offers with deadlines, follow-up sequences – and harvest.
How Companies Use Business Days
Heating Manufacturer: Complex Technologies
A manufacturer of various heating technologies uses Business Days to present each technology on its own day. An energy consultant joins as a partner speaker – becoming a sponsored day. Participants finally understand the differences between systems and can make informed decisions.
TomSpike Innovation Consulting: Activating 12,000 CRM Contacts
An innovation consultancy with 12,000 contacts in HubSpot and 6,000 companies. Problem: Sales cycles of 5–9 months because customers don't understand what's offered. Solution: 5 Business Days – technology innovation, product innovation, business model innovation, service innovation, and a practical day.
TDB's Own Online Business Planning Days
We practice what we preach. The Online Business Planning Days are our own Business Days format – conducted regularly, using the same system we recommend to our clients.
Experience Business Days in Practice
We use the format ourselves: The Online Business Planning Days are our own Business Days event – with videos, live sessions, and a complete Silver and Gold package. See how Business Days work in practice.
Set Up Once. Use Again and Again.
The greatest advantage of Business Days: they're repeatable. You set up the format once and run it 1–2 times per year. With each repetition, the effort decreases – you update videos instead of producing them from scratch.
Combined with Summits
1–2 summits per year for new leads, 1–2 Business Days for selling to existing contacts – 4 strategic events per year.
Decreasing Effort
The first time requires the most effort. Each repetition gets faster because structure, platform, and processes are in place.
Predictable Revenue Spikes
You define the timing of your sales action – not the algorithm, not chance. Predictable, measurable, reproducible.
Proven Technology, Professional Support
Online Business Days run on the same software as our online summit system – proven in over 400 installations. You get not just a tool, but strategic guidance from positioning to execution.
- Your own domain or subdomain
- Same platform as 400+ online summits
- Integrations: Digistore24, Quentn, API
- Hosting and technical support included
- Professional video production optional (TDB team on-site)
- Strategic guidance from TDB at every step
Business Days Explained
In this video, we explain what Business Days are, how they work, and why they're a breakthrough for complex products.
Frequently Asked Questions About Online Business Days
What exactly are Online Business Days?
How many contacts do I need at minimum?
What's the difference from an online summit?
How long does preparation take?
How much do Business Days cost?
Can I repeat Business Days?
What are Silver and Gold packages?
Which industries are Business Days suitable for?
Ready to Show Your Offering?
In a free consultation, we analyze your situation, your portfolio, and your contact list – and show you what Business Days could look like for your company. Not a sales pitch, but real strategy.