Cohort 4
Fri 14 + Sat 15 August 2026
Friday evening + all day Saturday · online via Zoom · held in German
All seats taken — secure the next cohort via the waitlist.
Find Your Message
Cohort 4 (14–15 August) sold out
Positioning WorkshopOthers see
what you cannot.
Two days online. Six seats maximum. The group senses what you stand for — AI puts it into words. The result: a positioning that finally feels like you. Roadmap included.
Every cohort so far sold out — pilot, cohorts 2, 3 and 4.
What is “Positionierung mal anders”?
“Positionierung mal anders” (“positioning done differently”) is a two-day online positioning workshop by Teile Deine Botschaft: theory on Friday evening, one personal session per participant on Saturday. A group of at most six people mirrors what they perceive in you — 30 AI frameworks condense that outside view live into positioning, audience, offer and product ladder. The result: one sentence you stand for, delivered as a PDF the same day. The workshop is currently held in German.
Dates
The next cohorts.
Cohort 5
Late September 2026 · date to follow
Friday evening + all day Saturday · online via Zoom · held in German
Join the waitlist →A maximum of 6 seats per cohort — every participant gets a personal session. Waitlist members hear about new dates first.
Outside view instead of self-image
Others sense your core.
What makes this positioning workshop different — and what you hold in your hands at the end.
Audience
Positioning — for whom?
- Self-employed & entrepreneurs
- Coaches, consultants & therapists
- Experts with many facets
Antwort lesen
Audience
Who is the positioning workshop for?
For self-employed professionals and online entrepreneurs with several skills — who have been searching for a while and got stuck with classic methods.
You already have an offer, but the communication does not land? People do not instantly understand why they should come to you of all people?
Then this weekend was made for you. Openness to intuitive approaches helps — the group brings everything else.
Pain
Sound familiar?
- Invested — and still invisible
- Positioning feels borrowed
- The one sentence is missing
Antwort lesen
Pain
Why does your positioning not work?
Maybe you have already invested — in coaching, analyses, strategies. On paper there is even a clean positioning. And still: clients stay away.
Classic positioning happens in the head: grids, personas, demographics. What comes out sounds right — but you do not feel it.
A whole level is missing: the heart level. And that level makes the difference.
Solution & method
Outside view + AI
The group senses your core — AI makes it razor-sharp.
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Solution & method
How does “Positionierung mal anders” work?
Three steps: Attuning — the group connects with you. Outside views — everyone tells you what they perceive; you only listen. AI to the point — 30 trained frameworks condense everything into positioning, audience and product ladder.
Your heart delivers the substance. AI gives it shape. It is not you pondering your positioning — the others sense it.
Outcome
Afterwards you have:
- The ONE sentence
- Audience & offer crystal clear
- Product ladder with next steps
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Outcome
What do you take home from the workshop?
Your complete business direction: a positioning that feels like you · your offer · your product ladder from entry to premium · your audience · your next steps.
Everything is created during your session as a PDF document and lands straight in your inbox. Many participants even leave with their own named method.
Marketing copy almost writes itself after that.
Schedule
How your weekend runs.
Friday evening: you understand the method.
From 6 pm: the morphogenetic field, outside view vs. self-image, the exact session flow — plus results from earlier cohorts. Afterwards you know exactly what to expect on Saturday.
Saturday: your personal session.
From 8:30 am, about 60 minutes per person: the group attunes to you and shares, one by one, what they perceive. You say nothing — just listen. Exactly that makes the feedback so honest.
Same day: your result as a PDF.
Outside views + your own statements run live through 30 AI frameworks. Your document with positioning, audience, product ladder and next steps arrives by email during the session.
Participant voices
What participants say.
Two strong, completely different skills — which I could never bring together. Thanks to the morphogenetic field they became one single, coherent positioning. The thing that had been slumbering inside me for a long time.
What a transformation. Mutual mirroring made blind spots visible — and each of us found our very own, clear positioning. From the bottom of my heart: thank you.
Earlier cohorts produced participants’ own named methods — from the ASCHE to the MAGIA to the KERN method. More real voices: see testimonials.
Stage 0 of your business journey.
Positioning is the starting point of everything: only when the one sentence stands does reach pay off. The logical next step is your own online summit — it makes your freshly sharpened message visible and builds your email community. Happy to look at where you stand in a free consultation.
Your hosts
Heart level meets precision.
Nadine Dorsch
Host · holds the space
Has worked therapeutically for over fourteen years and combines that experience with positioning: she guides the group through the attuning and makes sure the feedback stays honest and kind.
Gregor Dorsch
Facilitator · runs the AI analysis
Founder of Teile Deine Botschaft. He guides the method and condenses the outside views live with 30 trained AI frameworks — until your result PDF lands in your inbox during the session.
Questions about the workshop
How do I find my positioning?
Usually not by thinking even harder. Others often see your core more clearly than you do. In this workshop, a group mirrors what they perceive in you — and 30 AI frameworks condense that outside view into a positioning that finally feels like you.
Who is the positioning workshop for?
For self-employed professionals, entrepreneurs, coaches, consultants and therapists with several skills — especially if classic positioning methods have produced sterile results so far. An offer usually exists; what is missing is the one clear sentence.
How does the workshop work?
Friday evening (from 6 pm) you learn the method. On Saturday (from 8:30 am) every participant gets a personal session of about 60 minutes: attuning, feedback round, live AI analysis. Everything runs online via Zoom. The workshop is currently held in German.
Do I have to “believe in” the morphogenetic field?
No. The field is our working model — similar to systemic constellation work. What matters is what it makes visible: honest, concentrated feedback from people who focus on nothing but you for a full hour. That is what the AI then works with.
How is this different from classic positioning consulting?
Classic consulting works with grids, analyses and demographics — head work. Here it is not you who ponders: the group senses your impact, and the AI shapes it analytically. Human intuition plus AI precision, in one weekend.
How do I find my positioning as a coach?
Coaches in particular hold many skills and certificates — and end up with a bazaar of offers. The workshop defines your audience by their state instead of demographics and condenses your skills into the one sentence people recommend you for.
Who hosts the workshop?
Nadine Dorsch hosts the weekend and holds the space for the group; Gregor Dorsch guides the method and runs the AI analysis with the 30 frameworks. Together they combine the heart level with precision — that is why the format works.
What exactly do I take home?
A personal PDF created during your session: positioning core, target audience, sweet spot, your own signature framework, ten rated positioning statements, a product ladder with pricing logic, blind spots and your concrete next steps.
What does the workshop cost?
Current beta cohorts: €300 net plus VAT — in exchange for a short video testimonial. Afterwards the regular price is €440 net plus VAT. Billing runs through Digistore24.
Investment
One weekend instead of years.
Regular price (from cohort 7)
€440 net plus VAT
Convenient billing via Digistore24, invoice included.
Current beta cohorts — you save €140
€300 net plus VAT
In exchange for a short video testimonial after the workshop.
The current cohort is sold out. The waitlist gets the next date first — non-binding and free of charge.
One weekend.
One sentence.
Your roadmap.
Cohort 4 is sold out — the next cohort is planned for late September. Join the waitlist now and be the first to hear the date.
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